Understanding Google's Local Pack: How to Rank and Boost Your Business Visibility
So, what is Google’s Local Pack, more recently referred to as the local 3-pack as Google has limited the number of listings to 3, and also referred to as the Map Pack or even the Snack Pack?
Continue ReadingMastering SEO Strategy: Essential Principles for Success
Explore essential principles for effective SEO in today's digital landscape, covering topics like keyword research, on-page and off-page optimisation, technical SEO, and more. It emphasises continuous monitoring and optimisation for sustained success in improving website visibility and attracting organic traffic.
Continue ReadingHow to write effective title tags and meta descriptions for SEO
So you’ve been asked to update your website and make it more “search engine friendly” to be found easier online. All you have to do is write some content that is keyword rich, update the meta tags and then Google’s algorithm will show you higher on SERPs (search engine results pages). Easy Right? Well hopefully after reading this article things will be a lot clearer - I’ll be explaining what Meta Tags (title tags and meta descriptions) are and how to write them for your content to be found more easily online and increase the number of visitors to your website.
Continue Reading5 Best Strategies To Build Your Brand Through Social Media
Building strong consumer trust in your brand is key when developing business strategies for social media marketing. Planning an effective and targeted social media marketing strategy for your business can be daunting as the online social media world continues to grow and expand with new trends and platforms every year. Try using these tips to help you develop a social media marketing plan that fits your brand and start communicating with your global audience today.
Continue ReadingHow To Use Email Marketing To Reach Your Audience
If you’re not yet using email marketing as a vital part of your digital marketing strategy, it’s time to start! Email is a highly effective way to reach your target audience and drive more traffic to your website. In this article we explain exactly what email marketing is and how you can use it to boost the success of your business.
Continue Reading5 Powerful Reasons You Need to Use Video Content Marketing
Content marketing has become an essential part of a marketing strategy across all industries. It is an effective way of showing potential customers how professional you are and highlighting your products or services. Making content marketing as effective as possible is the goal of any serious business. Here are 5 powerful reasons why you should do this.
Continue ReadingContent Marketing Rules You Must Know
For many businesses, content marketing is a maze whose precious secrets only few people know. While it's true creativity and innovativeness is rewarded, there are hard and fast rules you need to follow. These five capital content marketing rules apply to everyone who wants to have a successful campaign.
Continue ReadingImprove Your Ecommerce Marketing Strategy with These Key Components
Ecommerce marketing has boomed in the past decade. Even traditionally brick-and-mortar businesses are making a killing by selling their products and services online. While the market is by no means saturated, it is getting harder to make a name and a killing in terms of sales. These top strategies will help you break the invisible ceiling and catapult your online store to unprecedented success.
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How SEO Can Help Improve Your Online Reputation Management
Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and effective. This is how to approach your SEO reputation management.
Continue ReadingGetting the best out of you: a distinct advantage
With online tools getting more & more advanced, it is now easier for business owners, marketing managers and freelancers to create great looking websites themselves. So it begs the question, why would I use an agency when I can get it cheaper or do it myself? It's a fair question and one with many different answers.
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