MotorFlip.
The Challenge
MotorFlip are disrupting the vehicle industry by bringing private sellers together with licenced dealers allowing people to sell their car stress-free for the best price from the comfort of their home. To achieve this MotorFlip required a well planned out website strategy that would educate users on how the platform works and allow them to sign up seamlessly online. Not only did they require a modern, engaging marketing website but they also needed a complex dealer portal that allows dealers to search and buy cars online.
The Solution
By completing a detailed strategy and scoping phase we determined the key project requirements and outlined a solution that would meet all of the clients goals. We then developed the customer facing marketing website with a professional yet friendly and engaging Wordpress theme. A bespoke dealer portal was then developed using the Laravel framework and both systems were seamlessly integrated to provide a smooth customer journey. API integrations were utilised to create automated workflows with the various back of house systems to streamline management of the entire system for the admin team.
Features
- Brand design
- In depth digital strategy and website planning
- Custom designed Wordpress marketing website
- Customer vehicle listing form integrated with the bespoke dealer portal
- Secure bespoke dealer portal
- Vehicle auctions, tenders & listings
- Automations and abandonded lead follow up processes
- Stripe payment integration
- Integration with custom CRM via API
