National Retail Association.
The Challenge
Following a rebrand, National Retail Association approached us to refresh their online presence to help re-establish them as an industry leader. Their website had to appeal to their target demographic and present a lot of detailed information in an easy to read way.
The Solution
We started with a detailed strategy and scoping phase to determine the key service offerings and information users were looking for and then brought this to life with an easy to use, engaging user interface. The National Retail Association website was developed on a responsive framework to ensure users could get to the information they needed on any device, even while out and about. We utilised WordPress as a CMS and customised it so that it was easy for admins to keep the website up to date without breaking layouts or having to think about design.
Features
- Thorough digital strategy and planning to determine optimum user experience and navigation path
- Customised WordPress CMS with the ability to easily manage all areas of the website
- Responsive layout optimised for desktop, tablet and mobile devices
- Events calendar
