Is WooCommerce Good For Your Ecommerce Business?

When you're establishing yourself as an ecommerce brand, one of the most important factors to consider is which platform will do your business justice. With so many options to choose from, deciding which one to invest in can be a daunting task. In this blog post, we aim to provide you with a quick overview of one of the biggest platforms in the market and help you to evaluate if WooCommerce is a good idea for your ecommerce store.

What is WooCommerce?

Home to more than 30% of all online stores, WooCommerce is officially the most popular ecommerce platform available right now. It’s a free-to-install, open-source platform that transforms any WordPress site into a fully operational and customisable online store.

Plugins galore

Installing apps and plugins is a great way to improve your customer’s shopping experience as well as the overall functionality of your website. One of the reasons so many users have chosen WooCommerce is because the platform offers over 50,000 plugins, meaning there are essentially endless possibilities when it comes to customisation.

To fully capitalise on this, many users opt to hire developers and SEO professionals to edit and optimise their site for them, as many of the plugins require you to use code. However, smaller businesses who are already familiar with Wordpress may not feel the need to do this. WooCommerce is good for beginners as it offers easy-to-follow SEO guides and its editing system is fairly straightforward and intuitive.

Prices for all budgets

Many users, particularly small businesses, believe WooCommerce is good for ecommerce as it’s completely free to install and use. While you will have to pay for hosting costs, a domain name and security, posting content via Facebook is also free and you can integrate your store with Amazon, eBay, and Instagram using a plugin. Unlike Shopify which charges set prices, WooCommerce is applauded for its flexibility and lack of internal transaction fees (although regular bank and payment provider charges will still apply).

In a nutshell

Ultimately, WooCommerce is a good entry point into the world of ecommerce. Offering you total control over your site, a wide variety of plugins and accessible pricing, WooCommerce is an easy-to-use and convenient way to get your businesses established online. We believe that WooCommerce is good for businesses of all sizes however those looking for a platform to launch a large-scale ecommerce site may require more advanced functionality so it is always best to consider your requirements in detail before commencing any development project.

If you're looking for assistance with your ecommerce business, you can always enlist the help of professionals like our expert team of website developers to take care of the technical side of your business. Browse our affordable Wordpress packages or fill out a quick project enquiry today to get started.