Cars4Us.
The Challenge
After rapid success and growth since starting the Cars4Us business and then expanding the group with the BuyYourCar brand Cars4Us decided to consolidate their car buying and selling arms back into a single brand. In order to achieve this without disruption to their business and lead funnels they needed a digital solution that could encompass the functionality of their 2 existing websites and position them as leaders in their industry.
The Solution
Through a detailed strategy and scoping phase in collaboration with the client we determined the key product offerings and conversion strategy and then brought this to life with an easy to use, engaging user interface. The Cars4Us website was developed on a responsive framework to ensure users could get to the information they needed and make an enquiry or purchase their new car on any device, especially mobiles. The website is a bespoke Laravel solution with integrations with the various platforms used throughout the business to ensure a seamless workflow from listing vehicles to capturing leads to selling online. The end result is a lightning fast, conversion focused website that automates the vehicle listing and lead capture workflows and allows users to reserve or purchase their new car online.
Features
- In depth digital strategy and planning to achieve maximum conversion optimisation
- Bespoke Laravel based website solution
- Responsive layout optimised for desktop, tablet and mobile devices
- Two step enquiry forms with custom CRM API integration after each step to ensure all leads are captured
- Carsales.com.au integration to automatically import vehicle listings
- Finance platform API integration
- Vehicle reservations with online deposit payments
- Online checkout process to purchase vehicles online
- Advanced vehicle search/filter with dynamic filter options
- Ability to favourite and compare vehicles
- Google ratings widget integration
